Problem Statement

When iClean first approached CR8 Media, they were struggling with a brand identity that wasn’t serving them. Their existing logo was outdated, too small, and lacked visibility across packaging, signage, and digital platforms. It also didn’t resonate with their target market or reflect the scale and professionalism of a modern chemical manufacturer.

This inconsistent identity created several challenges:

• Low brand recognition on shelves

• Difficulty communicating trust and quality

• Weak digital presence

• Unclear visual identity across factory assets, vehicles, and products

• A brand that wasn’t ready to grow with the company’s ambitions

They didn’t just need a new logo – they needed a cohesive brand system built for visibility, trust, and long-term expansion.

Solution Statement

CR8 Media rebuilt the iClean Hygiene Chem brand from the ground up while honouring the essence of their original identity. Our approach focused on clarity, consistency, and scalability.

1. Modernised Logo with Stronger Presence

We redesigned their logo, keeping familiar elements from the old identity but modernising the structure, typography, and proportions to create a bold, visible, and memorable mark that stands out on packaging, vehicles, and signage.

2. Comprehensive Brand Identity System

We developed a full brand ID package that included:

• Colour palette and typography

• Packaging layout system

• Brand guidelines for consistency

• Visual language for digital and physical assets

3. Factory, Vehicle & On-Site Branding

We extended the new identity into the real world with:

• Factory signage and directional boards

• Vehicle branding for delivery fleets

• Uniform branding where applicable

(Each application sharpened their presence and helped customers recognise the brand instantly.)

4. Product Packaging Redesign

We revamped their entire product line packaging, creating a clean, modern, and highly readable design system that made their detergents stand out on shelves and improved customer trust.

5. Digital Transformation

CR8 Media built and launched their new website and aligned all social media branding with the visual identity, giving iClean a professional and credible digital presence to support sales and communication.

6. Long-Term Partnership

Over the years, we’ve continued refining and expanding their brand as the company grows. What started as a logo redesign grew into a strong, ongoing partnership focused on elevating iClean’s visibility, credibility, and competitive strength...

Outcome

Today, iClean Hygiene Chem stands as a recognisable, trusted, and professional chemical brand. Their identity is clear, modern, and consistent across every touchpoint — from factory floors to retail shelves, from delivery trucks to social media feeds.

CR8 Media continues to support the brand’s evolution as they expand their product ranges and presence in the market.